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With the regulatory landscape changing so fast in the nicotine pouch world, it’s more important than ever for major players to learn from each other. The Trump Administration and state governments are continuing to make significant changes to nicotine legislation, many of which we outlined in our regulatory roundup 2025. Across the world, other countries are experiencing the same.

The Global Tobacco & Nicotine Forum exists so discussions about these kinds of regulations can take place, and the latest event took place in October 2025. This article summarizes the main themes and takeaways in relation to nicotine pouches, which have relevance for brands, retailers, and consumers alike.

As the “race” to become the next big ZYN competitor surges on, many nicotine pouch companies are turning to a more literal kind of racing to help get their name out there. Many brands now have partnerships in the sports world, including VELO, Grizzly, and Zone. Auto racing remains the most popular option for collaborations, but FRE partnered with Professional Bull Riders this year, reflecting further possibilities.

This report takes a closer look at some recent collaborations and the long history between the worlds of nicotine and tobacco and certain sports.

Nothing strikes fear into the heart of nicotine pouch manufacturers quite like hearing there’s been a change in regulations. When it comes to tax hikes, this news can also be a source of terror for users. But here in the US, these changes have become unescapable. 2025 has been a year with plenty of change, and it can be hard to keep up — but Prilla has everyone covered.

The third quarter runs between July 1st and September 30th, and you could say that it’s been a long, hot summer for the nicotine pouch industry. The ZYN shortage finally came to an end in July (much to the delight of Prilla customers), but at the same time, competitor brands have continued to go from strength to strength.

It can be hard to keep up with so many brands and developments, but we’ve summarized the must-know stories in this report.

In September 2025, the U.S. Food and Drug Administration (FDA) announced a pilot program to streamline the review of nicotine pouches. This move comes after the Trump administration put pressure on the FDA to make the authorization process more efficient; currently, companies have to wait years for an authorization or rejection. In contrast, the pilot program aims to authorize the nicotine pouches participating by December 2025 (according to reporting from Reuters).

The pouches that will be part of the process are ZYN Ultra from Philip Morris International, On! And On! Plus from Altria, VELO Mini from Reynolds American, and FRE and ALP from Turning Point Brands.

People don’t quite use nicotine pouches for the same reasons they reach for a green smoothie or a salad. But that’s not to say there aren’t any benefits of nicotine pouches.

Frequent users often talk about their own positive experiences with pouches, from weight loss to increased focus. Are these persistent myths or convenient stories people tell themselves — or are there actually some advantages to using these teabag-like sachets, besides the delicious flavors and the nicotine rush?

They say the more the merrier, and that’s a principle we believe in when it comes to our product range here at Prilla! We’ve recently welcomed VITO pouches to our family, and we’re confident the brand will soon become a staple for many of our customers.

Why, we hear you ask? Its collection is arguably one of the most varied, balanced offerings we have when it comes to the range of strengths and flavors. Talk about a royal winner. For anyone curious about giving them a go, now is the best time to try out these new arrivals, with special discounts available.

But first, let’s get through some most-asked questions.

2025 is shaping up to be the best year yet to be a nicotine pouch fan. Exciting new brands are popping up here, there, and everywhere — and one of them is ZIMO.

But make no mistake, this brand has more going for it than just being a fresh face. One of the pouches’ standout characteristics is the unique water-free and semi-moist formula, which offers users the best of both worlds when it comes to the dry vs moist debate.

Let’s get to know them a bit better!

Sourcing ZYNs has been more challenging than usual in recent times, but to throw a wrench into the works, the latest news on the grapevine is that fake ZYNs are circulating. We can hear the groans already!

Fortunately, we source our ZYN from legitimate sources here at Prilla, and we’ve compiled a guide on how to spot fake ZYNs.

Here is more about what we call “buzz” and whether it’s possible to get one when using nicotine pouches.