Texas is the second-largest state in the US, making it a significant destination for buying nicotine pouches. But while the state is often considered a poster child for economic freedom, nicotine and tobacco products are an exception to the rule.
This guide explains everything Prilla customers residing in the state need to know about rules and restrictions related to nicotine pouches. Including a breakdown of the lawsuit against the state for taxing nicotine pouches as tobacco products, which was ultimately overturned.
Economically, New York state is the third most important in the United States, followed by California and Texas. So policies affecting state revenue — like legislation concerning nicotine pouches — can potentially have a huge impact here. As things stand, there are no restrictions beyond the federal rules, but some figures are pushing to change this.
Getting Prilla to the place it is today took an entire team and a whole lot of hard work. But while the efforts of everyone involved deserve to be recognized, there’s one person in particular who can take a lot of credit: Per Deshayes. As Head of Operations, he has the considerable responsibility of making sure orders are fulfilled, supply chains are operating smoothly, and customers are getting a great experience.
We caught up with him to discuss the past, present, and future of nicotine pouches, along with some insider insights into what it’s like operating a nicotine pouch retailer.
ALP nicotine pouches came onto the market in December 2024, meaning they’ve now celebrated their first anniversary. And what a year it’s been for the brand, from its inclusion in a pioneering FDA pilot program to its partner Turning Point Brands enjoying a 627% rise in pouch sales.
Few industries experience as much regulatory scrutiny as tobacco, which is why the World Health Organization’s Framework Convention on Tobacco Control (WHO FCTC) is known for being one of the most embraced in the whole of the United Nations. COP11 provided an opportunity for entities across the globe to meet and discuss this framework.
This is a topic worth following for any nicotine pouch users hoping to be on top of what’s happening in the legislative world, and this guide runs through the main topics discussed at the conference. They include environmental sustainability, marketing, and how new nicotine pouches should be treated.
On January 1, 2026, the new laws affecting nicotine products came in hot and fast. With so much happening, it’s easy to miss some of the smaller changes amid the sea of bigger headlines, but Prilla has summarized everything pouch users should know in this breakdown.
The main trends surround restrictions on flavors and higher tax rates on nicotine products, with many states and localities introducing fresh legislation.
In the world of nicotine pouches, it can be tricky to predict what’s around the corner. At any moment, a new law could come in that completely changes the landscape.
But despite this uncertainty, there are some things we can predict about nicotine pouches — or at the very least, we can give it a good go! Keep reading to find out our top seven predictions.
As another year begins, nicotine pouches are bigger news than ever. Between January 2023 and August 2025, sales in the US rose by 250% — that means more flavors, more brands, and more products on the market. We can certainly say that it’s been a great year here at Prilla!
So why not look back on all the good times? This guide serves as a recap of the big events of the twelve months past, from new product launches on Prilla to regulatory breakthroughs to other major happenings in the industry.
The more popular nicotine pouches become, the more responsible both manufacturers and users must be. One area that has been increasingly receiving attention is the packaging manufacturers use, as this impacts how easily children can open pouch cans. The FDA has urged manufacturers to take measures to reduce the probability of this happening, and it’s likely to continue to be a relevant topic.
This article breaks down the meaning of the announcement, possible directions that future legislation can take, and the role users themselves can play in protecting public health.
The battle for America’s biggest nicotine pouch brand is one that ZYN won a long time ago. ZYN pouches have such a hold over the US market that, for many people, “ZYN” and “nicotine pouches” are synonyms. But will the brand continue its hold on the market, or does it need to watch its heels?
ZYN competitors have been enjoying a surge over the last year, with VELO and ALP leading the way. This report will analyze the performance of the three brands and their parent companies to chart the future of ZYN.
