VELO in the US vs Europe: A Quick Guide

VELO is Europe’s biggest nicotine pouch brand, and it has also found an appreciative market in the US. Although the products sold in the two regions are different, they’ve both proved popular for the same reasons — they offer an impressive array of flavor profiles that just hit the spot.

With the release of VELO Plus for the US market, that popularity might be about to jump even more (but more on that shortly). For anyone curious about the differences between products in the two regions, this guide outlines everything there is to know.

American vs European VELO: Products and Names

The most obvious place to kickstart things is by outlining the VELO nicotine pouches available in both regions. Be prepared — these lists are far from short!

Available on Prilla, we stock the following items for the US region:

• VELO Plus Citrus Chill 9mg
• VELO Plus Mint 6mg
• VELO Plus Mint 9mg
• VELO Plus Spearmint 6mg
• VELO Plus Spearmint 9mg
• VELO Plus Wintergreen 6mg
• VELO Plus Wintergreen 9mg
• VELO Max Wintergreen 7mg
• VELO Max Peppermint 7mg
• VELO Peppermint 4mg
• VELO Wintergreen 4mg
• VELO Max Spearmint 7mg
• VELO Max Dragon Fruit 7mg
• VELO Max Black Cherry 7mg
• VELO Spearmint 4mg
• VELO Max Citrus Burst 7mg
• VELO Max Coffee 7mg
• VELO Max Cinnamon 7mg
• VELO Black Cherry 4mg
• VELO Dragon Fruit 4mg
• VELO Citrus Burst 4mg
• VELO Coffee 4mg
• VELO Cinnamon 4mg
• VELO Citrus 4mg
• VELO Mint 4mg

While in Europe are the following:

• VELO Arctic Grapefruit
• VELO Blushy Berry
• VELO Breezy Mango 14mg
• VELO Breezy Mango Slim
• VELO Cinnamon Flame
• VELO Crispy Peppermint Mini
• VELO Crispy Peppermint Slim
• VELO Groovy Grape
• VELO Groovy Grape Mini
• VELO Humble Spearmint Mini
• VELO Icy Berries
• VELO Icy Cherry
• VELO Lime Flame
• VELO Lofty Liquorice Slim
• VELO Mango Flame
• VELO Mighty Peppermint
• VELO Mighty Peppermint 14mg
• VELO Mighty Peppermint 17mg
• VELO Orange Spark
• VELO Peppermint Storm
• VELO Punchy Lime Mini
• VELO Spiffy Spearmint
• VELO Tangled Berry
• VELO Wintery Watermelon Mini
• VELO Witty Spearmint Slim
• VELO Zest Flame
• VELO Zesty Elderflower

Admittedly, that’s a lot of information to assimilate. But the rest of this guide provides a more detailed breakdown, so there’s no need to try and memorize everything now.

The VELO Plus Collection

Not to be confused with the existing VELO Max range, VELO Plus is a new selection from 2024 of nicotine pouches for the US. 

They stand out from the existing products available on the American market for having a slim format, moist contents, and nicotine strengths of up to 9 mg per pouch. Plus (no pun intended), the collection includes flavors that are new to the US market, such as Wild Berry.

Those paying attention may have noticed the range shares more similarities with European pouches. 

The full collection includes the following taste profiles:

• Citrus Chill
• Mint
• Peppermint
• Spearmint
• Wild Berry
• Wintergreen
• Dragon Fruit
• Smooth

Those who found that the previous US pouches didn’t quite hit the spot might be about to get proved wrong. Others may prefer the originals. But one thing is for sure — with more choice than ever, VELO is fast becoming one to watch.

American vs European VELO: Designs

Regardless of region, VELO keeps things simple with its designs. The product cans feature the brand name in large lettering, alongside the product name and a plain background.

The main difference is that most European cans boast colored backgrounds with black or white lettering, while their American counterparts have white backgrounds with colored lettering.

This makes it easy to avoid any mix-ups!

American vs European VELO: Flavor Profiles

We’ve already given you two huge lists of the products available in both regions. But to save you from going through them with a fine-toothed comb to figure out which flavor profiles are represented in which region, we’ve simplified the key info into a table below.

Sometimes, the two regions offer the same flavors — this is the case with the American VELO Max Peppermint and the European Crispy Peppermint, for instance. But while both pouches boast a refreshing, icy peppermint flavor, the experience is distinct due to other differences (such as moisture contents, which we’ll get to shortly).

Other times, the differences are even more notable. For instance, the American collection’s cinnamon offering, VELO Max Cinnamon, has a fresh and clean flavor profile. In contrast, Europe’s Cinnamon Flame has a spicy edge thanks to the inclusion of black pepper.

American vs European VELO: Potency

For any veteran pouch user, the next question is undoubtedly: What about the strength of the nicotine?

In the European market, the most potent option is Mighty Peppermint 17mg, which contains 17mg. Meanwhile, there are various weaker products with just 4mg per pouch. The majority fall somewhere in the middle.

Now, let’s turn to Prilla. Our weakest VELO products also contain 4mg of nicotine per pouch, but our strongest offerings don’t go beyond 7 mg per pouch, representing a significant difference. However, the upcoming Plus range will include higher strengths — more on this shortly.

For those looking for something more potent, we have some alternatives available on our strong nicotine pouches section, including the likes of FRE Mint 15mg.

Moisture Content

Another difference between the two regions is the moisture contents. European VELO pouches are moist, resulting in an intense and fast release of nicotine and flavor.

In contrast, their American counterparts are dry, resulting in a slower and more balanced release of flavor.

This has a subtle effect, but experienced users may be able to pick up on the difference.

American vs European VELO: Formats Available

Most American VELO pouches are a mini size. The exception is a few slim pouches, such as the VELO Mint 4mg and the VELO Citrus 4mg.

The reverse is true for European pouches — most products are slim, but there are some mini options thrown into the mix too.