News & Trends

ZYN nicotine pouches have been a hot topic in 2024, with what began as TikTok coverage to its involvement in the political battle and surprising manufacturing shortages, ZYN has seen its fair share of publicity. These stories increased its coverage across all news outlets in the US, spiking people's interest and sprouting more and more questions. Here, we dive into the nicotine pouch brand's involvement in US politics as it’s election year and many cultural battles between the two parties will be and have been fought, with ZYN and nicotine pouches being one.  So, let's see what’s going on.  

Demand for ZYN has been steadily rising over the last few years, and the brand may have finally become a victim of its own success. Many US states have been struggling to replenish their stock levels since May 2024, especially for the most popular flavors.

There may now be a light at the end of the tunnel, with the brand’s parent company announcing it will build a new production facility.

In the meantime, Prilla is responding to the shortage with a temporary purchasing restriction, which will remain in place until the supply chain returns to normal. This post explains exactly what that means for customers, sheds some light on the situation, and offers suggestions for obtaining the nicotine pouches (or a suitable alternative).

We already know that nicotine pouches aren’t some passing fad. Just walk into most convenience stores and you’ll see multiple brands advertised for sale. While it certainly seems that the market is growing, what does the data say? Several sources support the prediction that the nicotine pouch market is going up, including trade reports and studies from the Centers for Disease Control and Prevention (CDC).

Here’s what the experts are saying about this smokeless, tobacco-free product and its future both here in the States and around the globe.

It may have been a while since you last traveled—especially on a global scale—but you don’t need to pack a suitcase to consider yourself a global citizen. In fact, knowing how people in other countries shop and live can help you understand the culture so you can empathize more with others and be better prepared for when you do actually visit. One cultural norm that’s growing in many areas of the world is the use of “tobacco-free oral nicotine” products, such as nicotine pouches.

How do other countries use this product? Are they more or less popular overseas than they are here in the U.S.? Get fast facts regarding the history and popularity of nicotine pouches in this guide.

Maybe you’ve only just heard about nicotine pouches and the wide variety of strengths and flavors available. Or, you may be a fan of their flexibility in a variety of environments. Whatever your experience, you may be wondering if nicotine pouches are something we can expect to have access to for years to come. Or could they end up like other products that have come and gone?

While we don’t have a crystal ball to predict the future, the past sales of nicotine pouches paired with their current popularity can tell us a lot about their potential. Here's what we do know about how accepted they are in society and what the forecast may be for those hoping they will stay around.