Stay in the loop with what’s happening in the wider world of nicotine pouches and the smokeless industry. This section contains articles about the latest product trends, market growth, and policy changes affecting the sector.
With the regulatory landscape changing so fast in the nicotine pouch world, it’s more important than ever for major players to learn from each other. The Trump Administration and state governments are continuing to make significant changes to nicotine legislation, many of which we outlined in our regulatory roundup 2025. Across the world, other countries are experiencing the same.
The Global Tobacco & Nicotine Forum exists so discussions about these kinds of regulations can take place, and the latest event took place in October 2025. This article summarizes the main themes and takeaways in relation to nicotine pouches, which have relevance for brands, retailers, and consumers alike.
As the “race” to become the next big ZYN competitor surges on, many nicotine pouch companies are turning to a more literal kind of racing to help get their name out there. Many brands now have partnerships in the sports world, including VELO, Grizzly, and Zone. Auto racing remains the most popular option for collaborations, but FRE partnered with Professional Bull Riders this year, reflecting further possibilities.
This report takes a closer look at some recent collaborations and the long history between the worlds of nicotine and tobacco and certain sports.
Nothing strikes fear into the heart of nicotine pouch manufacturers quite like hearing there’s been a change in regulations. When it comes to tax hikes, this news can also be a source of terror for users. But here in the US, these changes have become unescapable. 2025 has been a year with plenty of change, and it can be hard to keep up — but Prilla has everyone covered.
The third quarter runs between July 1st and September 30th, and you could say that it’s been a long, hot summer for the nicotine pouch industry. The ZYN shortage finally came to an end in July (much to the delight of Prilla customers), but at the same time, competitor brands have continued to go from strength to strength.
It can be hard to keep up with so many brands and developments, but we’ve summarized the must-know stories in this report.
In September 2025, the U.S. Food and Drug Administration (FDA) announced a pilot program to streamline the review of nicotine pouches. This move comes after the Trump administration put pressure on the FDA to make the authorization process more efficient; currently, companies have to wait years for an authorization or rejection. In contrast, the pilot program aims to authorize the nicotine pouches participating by December 2025 (according to reporting from Reuters).
The pouches that will be part of the process are ZYN Ultra from Philip Morris International, On! And On! Plus from Altria, VELO Mini from Reynolds American, and FRE and ALP from Turning Point Brands.
Sourcing ZYNs has been more challenging than usual in recent times, but to throw a wrench into the works, the latest news on the grapevine is that fake ZYNs are circulating. We can hear the groans already!
Fortunately, we source our ZYN from legitimate sources here at Prilla, and we’ve compiled a guide on how to spot fake ZYNs.
With ZYN nicotine pouches becoming popular, and finding themselves in more headlines, it's only natural for the brand to feature on various social media platforms. A way in which it has been spoken about online is through memes, some of which you may have already seen. Here we delve into them and the role they play within the community while highlighting some of the more popular memes and their makers.
ZYN nicotine pouches have been a hot topic in 2024, with what began as TikTok coverage to its involvement in the political battle and surprising manufacturing shortages, ZYN has seen its fair share of publicity. These stories increased its coverage across all news outlets in the US, spiking people's interest and sprouting more and more questions. Here, we dive into the nicotine pouch brand's involvement in US politics as it’s election year and many cultural battles between the two parties will be and have been fought, with ZYN and nicotine pouches being one. So, let's see what’s going on.
The ongoing ZYN shortage is proof that a company can be a victim of its own success. Demand for the brand’s pouches has steadily increased over the last few years, and since May 2024, many US states have been struggling to replenish their stock levels — especially for the most popular flavors.
This post will shed some light on the situation and offers suggestions for obtaining ZYN pouches (or a suitable alternative).
We already know that nicotine pouches aren’t some passing fad. Just walk into most convenience stores and you’ll see multiple brands advertised for sale. While it certainly seems that the market is growing, what does the data say? Several sources support the prediction that the nicotine pouch market is going up, including trade reports and studies from the Centers for Disease Control and Prevention (CDC).
Here’s what the experts are saying about this smokeless, tobacco-free product and its future both here in the States and around the globe.
Great article! I rly like lower lip bc it’s more comfortable and stronger imo but I see the other side. I love wintergreen and the 20mg cool mint ones but I’m excited to try cherry cola.
To be fair, coming from a fellow "dipper" trying to quit - it is a huge first step to switch to something like Zyn. First, the oral fixation is not even comparable so even though there is still nicotine, the user is breaking that fixation habit of a lump in the lip, spitting, and taste - which...
