From A to ZIMO: Introducing Prilla’s Latest Addition

2025 is shaping up to be the best year yet to be a nicotine pouch fan. Exciting new brands are popping up here, there, and everywhere — and one of them is ZIMO.

But make no mistake, this brand has more going for it than just being a fresh face. One of the pouches’ standout characteristics is the unique water-free and semi-moist formula, which offers users the best of both worlds when it comes to the dry vs moist debate.

Let’s get to know them a bit better!

Intrigued? Let’s Cover the Basics

Most customers want to know the basic details about a nicotine pouch before they dive straight in, and we’re not here to waste your time.

ZIMO Flavors

No introduction to a pouch brand would be complete without a breakdown of the flavors on offer:

• ZIMO Mint. A refreshing, crisp flavor with subtle iciness 
• ZIMO Wintergreen. This popular mint alternative has a unique herbal and creamy flavor, which complements its refreshing base. 
• ZIMO Grape. A fruit that isn’t used enough in pouches, grape provides these portions with a rich and juicy flavor. 
• ZIMO Blueberry. Berry tastes are popular for a reason in the pouch world, and these portions are the ideal fusion of tartness and sweetness.
• ZIMO Lemon. With a zesty burst that’s both refreshing and slightly tart, lemon has earned its place in any nicotine pouch lineup.
• ZIMO Original. For those who opt for pouches for the nicotine and nothing else, ZIMO’s Original formulation offers an unflavored alternative.

ZIMO Nicotine Strengths

There are three strengths in the collection:

• 3mg: This is the lowest-strength option, and it’s currently only available for one product in the collection (ZIMO Original 3mg).
• 6mg: This is a mid-range strength, making it suitable for a wide array of users. It’s also available for all flavors in the ZIMO collection.
• 8mg: It might seem like a small step up from 6mg, but the 2mg jump of difference is enough to deliver a more intense experience. 8mg pouches are also available in all ZIMO flavors.

Number of Pouches Per ZIMO Can

There’s nothing worse than opening a pouch can and finding there’s less than you’d bargained for inside.

That’s unlikely to happen in the case of ZIMO, however, as each can contains 20 pouches. It beats the many brands that only offer 15 pouches per can.

And Now, Beyond the Basics - Why Is ZIMO Unique?

We’ve now covered exactly what to expect from ZIMO pouches. But ultimately, every pouch has flavors and nicotine strengths — it’s only natural to wonder if there’s something more a brand is hiding.

ZIMO does indeed offer a little extra.

They Have a Unique Water-Free Formula

Anyone who has spent a decent amount of time on Prilla has probably heard us banging on about moisture levels. 

But ZIMO is a little different, because it has created its own innovative water-free formulation. The pouches are classed as “semi-moist,” and the technology allows them to produce a longer-lasting release without sacrificing intensity. 

They’re Affordable

You don’t need us to tell you that life is getting expensive for Americans. Most people would agree that if they can save a few dollars on nicotine pouches every week, it’s a cause for celebration.

Fortunately, ZIMO has this handled.

This is achieved partly by handling the manufacturing in China. However, this is combined with European manufacturing and equipment, plus food-safe ingredients from the UK, so no quality is sacrificed. It’s a win-win situation.

They’re Very Light

In the pouch world, full-sized pouches often weigh close to 1g each, while the more lightweight slim or mini portions weigh closer to 0.5g or 0.6g.

ZIMO pouches take this lightweight approach to the next level, with its slim pouches weighing just 0.3g each.

That means greater comfort — in fact, some users may even forget they have a nicotine pouch in their mouth at all.