Popular Prilla brand Sesh has teamed up with boxer and social media star Jake Paul to launch a limited-edition product. While it is only available for purchase directly from the Sesh website, we know that many Prilla customers will be curious to learn more!
Here, we’ll reveal more about the product launch, alongside a quick breakdown of Sesh pouches and Jake Paul.
Key Takeaways:
- Jake Paul and pouch brand Sesh have joined forces to create a lemon-flavored nicotine pouch.
- The product will only be available directly from Sesh, in the form of a limited-edition bundle.
- Prior to this collaboration, Jake Paul was already an investor in Sesh.
Jake Paul x Sesh: Two Worlds Collide
On October 12, 2026, Sesh announced its collaboration with Paul Reserve, Jake Paul’s outdoor lifestyle brand. Together, they have launched Sesh Reserve, a nicotine pouch with a lemon taste profile (described on the Sesh website as “Jake’s flavor with a hint of lemon and a cool finish”). It is available with either 4mg, 6mg, or 8mg of nicotine.
Sesh Reserve can only be bought on the official Sesh website by adult customers. The product comes as a bundle with two rolls (10 cans), plus a specially designed metal can. Everything comes in a box with a ranch-inspired design.
It’s a limited-edition product, so it won’t be around forever.
Other Sesh Reserve products include an aerosol body spray inspired by the ranch, which can be added to the bundle for an additional cost.
A Long-Standing Relationship
To those who haven’t been paying attention, this partnership might sound surprising or random.
But Jake Paul was already an investor in Sesh through Anti Fund, a venture capital firm that he launched alongside entrepreneur Geoffrey Woo in 2021. It has assets under management of over $180 million.
Sesh founder and CEO Max Cunningham explained in the press release: "Jake isn't a hired face - he's an investor in Sesh and a genuine believer in what we're building.”
Tobacco products have historically had high-profile collaborations, especially when it comes to motorsport. Nicotine pouches have followed in this direction too, with some launching their own sports partnerships.
Sesh isn’t the first pouch brand to be associated with a famous face, either. Another Prilla brand, ALP pouches, was launched by one (political commentator Tucker Carlson).
Who is Jake Paul, and Why Did He Create a Nicotine Pouch?
Jake Paul is an athlete and social media influencer. He first rose to popularity on the video platforms Vine and YouTube, before beginning a professional boxing career in 2020.
In 2026, Jake Paul was ranked number 23 on Forbes’ World’s Highest-Paid Athletes List, and he also finished third on the 2025 Forbes Top Creators list.
Over the last few years, Paul has been delving further into the business world. But why nicotine pouches?
Paul said he made the pouches “for the homies” and claimed in his own promotional video that they pair well with the Sesh Reserve body spray. He hasn’t explained his motivations publicly beyond these brief statements, but it’s likely that the overlap between Paul’s audience and Sesh’s customer base is a factor. Nicotine pouch usage is higher among men in the US, while Paul is sometimes associated with the “manosphere” (online content made for men).
As an investor in Sesh himself, he also has a financial incentive to leverage his audience to boost the company’s success through the partnership.
Sesh Pouches: Profile
In a world of pouch brands owned by global tobacco giants like British American Tobacco (BAT) and Philip Morris International (PMI), Sesh is a little different. It’s an independent company that proudly states that it is free from what it terms “Legacy Tobacco”.
Sesh Brand Profile
- Sesh launched in the US in late 2021
- Parent company Sesh+ Products US Inc. is headquartered in Austin, Texas
- American manufacturing (Ohio, United States) with Swedish design
- Created with the help of Thomas Ericsson, the scientist Sesh claims is behind ZYN pouches.
- Uses a unique patented formula. Pouches are gum-based, pH-balanced, and use MCT oil. As a result, they offer a gradual and consistent nicotine release with a soft mouthfeel.
- Premium market position
- Available flavor profiles include Raspberry Lemon, Cappuccino, and Mint
