Nothing strikes fear into the heart of nicotine pouch manufacturers quite like hearing there’s been a change in regulations. When it comes to tax hikes, this news can also be a source of terror for users. But here in the US, these changes have become unescapable. 2025 has been a year with plenty of change, and it can be hard to keep up — but Prilla has everyone covered.
The third quarter runs between July 1st and September 30th, and you could say that it’s been a long, hot summer for the nicotine pouch industry. The ZYN shortage finally came to an end in July (much to the delight of Prilla customers), but at the same time, competitor brands have continued to go from strength to strength.
It can be hard to keep up with so many brands and developments, but we’ve summarized the must-know stories in this report.
In September 2025, the U.S. Food and Drug Administration (FDA) announced a pilot program to streamline the review of nicotine pouches. This move comes after the Trump administration put pressure on the FDA to make the authorization process more efficient; currently, companies have to wait years for an authorization or rejection. In contrast, the pilot program aims to authorize the nicotine pouches participating by December 2025 (according to reporting from Reuters).
The pouches that will be part of the process are ZYN Ultra from Philip Morris International, On! And On! Plus from Altria, VELO Mini from Reynolds American, and FRE and ALP from Turning Point Brands.
People don’t quite use nicotine pouches for the same reasons they reach for a green smoothie or a salad. But that’s not to say there aren’t any benefits of nicotine pouches.
Frequent users often talk about their own positive experiences with pouches, from weight loss to increased focus. Are these persistent myths or convenient stories people tell themselves — or are there actually some advantages to using these teabag-like sachets, besides the delicious flavors and the nicotine rush?
They say the more the merrier, and that’s a principle we believe in when it comes to our product range here at Prilla! We’ve recently welcomed VITO pouches to our family, and we’re confident the brand will soon become a staple for many of our customers.
Why, we hear you ask? Its collection is arguably one of the most varied, balanced offerings we have when it comes to the range of strengths and flavors. Talk about a royal winner. For anyone curious about giving them a go, now is the best time to try out these new arrivals, with special discounts available.
But first, let’s get through some most-asked questions.
2025 is shaping up to be the best year yet to be a nicotine pouch fan. Exciting new brands are popping up here, there, and everywhere — and one of them is ZIMO.
But make no mistake, this brand has more going for it than just being a fresh face. One of the pouches’ standout characteristics is the unique water-free and semi-moist formula, which offers users the best of both worlds when it comes to the dry vs moist debate.
Let’s get to know them a bit better!
Sourcing ZYNs has been more challenging than usual in recent times, but to throw a wrench into the works, the latest news on the grapevine is that fake ZYNs are circulating. We can hear the groans already!
Fortunately, we source our ZYN from legitimate sources here at Prilla, and we’ve compiled a guide on how to spot fake ZYNs.
For anyone looking for a way to consume nicotine while steering away from traditional products like cigarettes, nicotine pouches and vapes are common options.
Recent figures suggest that around 4.5% of adults are e-cigarette users. Meanwhile, nicotine pouches and ZYN have arrived on the scene more recently, with estimations suggesting only around 0.4% of America’s adult population uses them regularly.
But the choice should come down to more than what everyone else is doing. We’ll get down to business in this article!
Everyone wants the best experience possible from their nicotine pouch of choice — and for many people, that means having a release that lasts long enough. Depending on the person, the sweet spot might be twenty minutes of intensity or a prolonged release lasting a whole hour. But whatever the case, there’s something for everyone.
In this guide, we’ll run through the factors that determine how long nicotine pouches last and break down the key facts for the usual favorite brands.
Even for those who have been using nicotine pouches for years, there’s always something new to learn. One common query is the number of pouches or ZYNs that are OK to use in a day.
While there’s not a one-size-fits-all answer, this article will serve as a guide. We’ll run through how much nicotine can be consumed in a day, how many pouches that translates to, and how to space out usage effectively.
