Interviews

Getting Prilla to the place it is today took an entire team and a whole lot of hard work. But while the efforts of everyone involved deserve to be recognized, there’s one person in particular who can take a lot of credit: Per Deshayes. As Head of Operations, he has the considerable responsibility of making sure orders are fulfilled, supply chains are operating smoothly, and customers are getting a great experience.

We caught up with him to discuss the past, present, and future of nicotine pouches, along with some insider insights into what it’s like operating a nicotine pouch retailer.